I find it satisfying when companies seek to employ the idea of "fashion for a cause." It becomes vaguely annoying, however, when said "fashion for a cause" is kind of ugly and at the same time really trendy. (Remember the Livestrong bracelet hysteria? Eesh.)
Enter
TOMS shoes.
I absolutely love the idea that when you buy a pair of shoes, a child in need will also get a pair of shoes. I love that said shoes are made to be inherently comfortable. But in truth, they were initially kind of ugly. And they've kind of become a status symbol of sorts. Which doesn't necessarily bother me, because it means that people are continually supporting the cause... but I have been reticent to buy a pair because I thought that buying a blah-colored flat didn't sound too appealing. (Though I think they'd be a fabulous and chicer alternative to a running shoe or something like that if you were going on a trip where you were going to have to walk a lot.)
Thankfully, TOMS has come out with some alternate options (including wedges, hooray!) that I actually think are pretty good-looking. They've produced their standard shoe in lots of amazing colors and prints as well. Which means I kind-of-sort-of-really want to buy them all. And it's even more satisfying to know that it's all for a good cause. My favorites are below:
in slate
Wrap Boots in Rust (I also love them in Olive, Black and Blue)